KEY CLIENT QUESTION

“We need early Brand Foundations to build upon.”

SPRINT CHOICE

BRAND CAMP

INNOVATION STAGE

the challenge

From Fortune 500 venture studios to solopreneurs, building a brand from scratch is often a daunting, drawn-out experience. We designed our Brand Camp Sprint to give co-founders the strategic framework they need in the early development stages, as well as a tool to gain alignment on who they are as a brand, what they care about, and how they want to enter the marketplace.

THE SOLUTION

We focus on developing “1.0” brand foundations that will guide brand decisions upon launch. Our first work session is a co-founder’s reflection on the underlying motivations for starting a new brand, how they see the market, what is exciting to them, who their audience is, and beyond. It’s a rapid, sprint version completed in a few days rather than the traditional weeks or months (there’s a time for that deeper process, but not at this stage!). Time and time again, we’ve seen these Brand Camp Sprints work as a uniting moment for the co-founder teams as they achieve clarity on why they do what they do, what each of them collectively values, what jobs they need to go do in the market, and what principles they want their new brand to carry into launch.

After Brand Camp, we see teams emerge with a unity, vitality, and sense of focus that propels them through the next phase: launching their brand into the world. The 1.0 foundations guide so many critical decisions, from brand naming to visual identity to channel strategy. It’s a way to drive clarity and cohesion as new people and partners join the brand launch effort. These early 1.0 foundations are meant to be iterative, and in a way a “strong opinion, held loosely” so as the team launches, learns and grows they can be revisited and fine-tuned along the way.

THE WAY FORWARD

MORE CASE STUDIES

  • "We need help discovering which creative platform resonates most with our core consumer"

    DESIGN PLATFORM

  • "We have ideas, yet we need more. And which are worthwhile to pursue?"

    THE IDEA JAM

  • “We have concepts but no clear way forward.”

    CONCEPT LAB

  • “We have a product consumers are excited about but not sure how to talk about it.”

    POSITIONING UNLOCK