MOVE AT THE
SPEED OF
OPPORTUNITY
We bring together the best of lean methods, strategy, deep consumer empathy and agile design to create clarity for the way forward.
BETTER INNOVATION IS POSSIBLE
✦
BETTER INNOVATION IS POSSIBLE ✦
INNOVATION: FINDING YOUR FUTURE
Stone Labs is a different kind of innovation partner. We dig into the work with you. Embrace ambiguity to find clarity and utilize our design skills to create learning. We keep it lean and nimble, because we know future thinking demands speed and efficiency.
DE-RISK BEFORE LAUNCH
CONSUMER EMPATHY LEADS
TO UNLOCKING INSIGHTS
THE APPROACH
We begin from a consumer point of view to unlock human truths and insights. We then develop hypotheses to test and try on through nimble design explorations. You get a deeper understanding of the competitive landscape and real-world learning to de-risk before launch.
HOW WE WORK
We’ve designed a series of modular, guided innovation sprints to quickly identify opportunities, explore ideas, make strategic decisions and build momentum for the next stage of growth.
INNOVATION MINDSET
OVERVIEW: Help your team think and approach work differently, right away. In partnership with the Experience Institute, we host two sessions exploring the innovation mindset, and how to immediately apply those new skills to your team’s work.
THE IDEA
JAM
OVERVIEW: A catalyst to create new, interesting and fundable ideas. Stone Labs’ variety of diverse thinkers and doers join your team to get wild and dream big. From there, we narrow down to the richest ideas and vet them with your core consumer. You take away a bunch of golden nuggets ready to be explored further.
CONCEPT
LAB
OVERVIEW: When you have a variety of detailed concepts and want to know which ones to develop — with confidence. Stone Labs’ designers, strategists and insights specialists will work with you to create testable concepts aimed at your core consumer. You’ll understand what is meaningful to them, and why. And you’ll leave with the evidence you need to invest efficiently in the most compelling concepts.
POSITIONING
UNLOCK
OVERVIEW: You have a new product that delivers with a real point of difference — and you want to make sure the product positioning connects and resonates with your core consumer. We’ll start an iterative verbal and visual process where we experiment, listen and learn from consumers. You’ll take away an understanding of what works, what is most important to them, and how your positioning can start to show up in the real world.
BRAND
CAMP
OVERVIEW: Build the foundations for your early-stage brand. This rapid sprint guides you through a focused process to uncover who you are as a brand and what you will bring to the marketplace. You leave with the key brand elements to build upon as you grow strategically.
DESIGN
PLATFORM
OVERVIEW: Before you commit to one design, this sprint allows you to explore several early creative platforms. You’ll learn which approach resonates most with your core consumer through an iterative process supported by a mix of qualitative and quantitative learning. You leave with a recommended Design Platform to move forward with.
